Seventeen-year-old Jesse Laquerre is a fourth-generation stock car racing star at the legendary Thunder Road International Speedbowl in Barre, VT. After paying his dues in the entry-level divisions, he earned Rookie of the Year honors in the top-tier Late Model category in 2024.
Years of Racing Heritage
The Laquerre family has been winning stock car races for more than 75 years. Legendary in Vermont and around the Northeastern United States and Canada, the family’s racing story started with patriarch Armand Laquerre owning and preparing winning stock cars in the post-WWII era.
Barre, VT, is famously celebrated as the “Granite Capital of the World” and is home to one of the nation’s most prestigious short tracks: Thunder Road International Speedbowl. Founded in 1960 by NASCAR Hall of Fame broadcaster Ken Squier, the tiny quarter-mile oval has 18° high-banked turns and a quirky “Widowmaker” front stretch wall that combine to create racing action unlike any other track. The track sits on a mountainside overlooking Central Vermont and it is widely recognized as one of the most scenic facilities in the sport. Surely, it has earned its nickname as “the nation’s site of excitement.”
Jesse Laquerre and the #71 Team are ready to win with you! Racing fans are historically the most brand-loyal consumers in all of sports, and companies large and small have found great returns on advertising locally at Thunder Road.
