Sponsorship

JL Late Model win

JOIN THE #71 TEAM AND WIN!

Jesse Laquerre and the #71 Team are ready to win with you! Racing fans are historically the most brand-loyal consumers in all of sports, and companies large and small have found great returns on advertising locally at Thunder Road.

While they’re ready to win on the track, Jesse Laquerre and the #71 Team are also ready to work hard off the track with a meaningful, impactful marketing partnership and activation that brings people to your door and grows your market share.

DIAMOND PARTNER—$15,000+ (Plus branding expenses)

  • Primary sponsor of Jesse Laquerre and #71 Racecar
  • Rights to full color scheme and logo placement on #71 Racecar, driver uniform, and team uniforms
  • Logo prominently displayed on trailer (minimum 72” width each side)
  • Logo on souvenir apparel
  • Branded autograph cards with logo and information
  • Up to three (3) scheduled personal appearances with Jesse Laquerre and #71 Racecar

PLATINUM PARTNER—$10,000-$14,999 (Plus branding expenses)

  • Primary sponsor of Jesse Laquerre and #71 Racecar
  • Large logo placement on hood and rear quarters of #71 Racecar, driver uniform, and team uniforms
  • Logo on trailer (minimum 48” width each side)
  • Logo on souvenir apparel
  • Branded autograph cards with logo and information
  • Up to two (2) scheduled personal appearances with Jesse Laquerre and #71 Racecar

GOLD PARTNER—$5,000 (Plus branding expenses)

  • Sponsor of Jesse Laquerre and #71 Racecar
  • Logo placement on rear quarters of #71 Racecar
  • Logo on trailer (minimum 24” width each side)
  • One (1) scheduled personal appearance with Jesse Laquerre and #71 Racecar

SUPPORTING PARTNER—Up to $4,999 (Plus branding expenses)

  • Sponsor of Jesse Laquerre and #71 Racecar
  • Small logo placement on #71 Racecar
  • Logo displayed on trailer (minimum 24” width each side)
  • One (1) scheduled personal appearance with Jesse Laquerre and #71 Racecar

THUNDER ROAD FAST FACTS:

Weekly In-Person Attendance: 3,000+

Special Event Attendance: 5,000+

FloRacing Live Stream Audience: 20,000+

Age 0-17: 10%

Age 18-44: 59%

Age 45+: 31%

FloRacing

Jesse

NOTE: In all advertising packages, logo space will be reserved on #71 Racecar, trailer, and/or driver and team uniforms for track-mandated sponsors and long-time Laquerre Motorsports partners.

Thank you to our 2025 Sponsors